If you think that mobile apps are solely for big name brands, multi-national corporations and billion dollar companies you are wrong. More and more small and mid-size businesses are following the mobile trend; understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many of the small businesses that you interact with every day have their own dedicated mobile app — be it your corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
One of the most important reasons that you should consider designing your own app is the fact that you can remain visible to your customers at all times. Statistics show that the average person spends more than two hours a day on his or her mobile device. While only a handful of applications will make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being ‘in the way’ can be an advantage to your company, as our minds unconsciously record every image they see and the text they read. The same can also be said for a well-designed app icon! Making sure your business is being ‘seen’ is very important even if it happens to be unnoticed.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Other ideas include the digitalisation of your sales process. People can now buy your products or book your services within seconds right from their mobile phones. Smart companies can also use their mobile apps to develop customer loyalty programs and increase interactions.
The possibilities for brand development and recognition are endless. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”. As a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
Looking for a brand new customer audience? Apple’s famous App Store has around 500 million active users while the Android Playstore has 400 million, with 1.3 million more accounts being activated every day.
However, even though mobile apps are an essential part of our everyday lives, many small and medium sized companies have not yet learned how to mobilise that weapon of sales and this is where you can take a big leap ahead of your competitors. Be the first in your area, city or even niche to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Last but not least, the existence of your brand on directories such as the Apple Store and especially the Google Playstore will give you an enormous SEO boost (As Google and Android are in reality one and the same)
Convinced yet? Now that you have gotten a taste of the numerous benefits of launching your own business mobile app, where are you going to start? You have two options:
Get in touch with K&M CREATIVE today to start designing your own brand from scratch. (Prices are available on request)
Take us up on our brand new SPECIAL OFFER and convert your Responsive Website to a fully Integrated Mobile App with only £100 (50% Discount) and with free website and technical support for up to a year.
Please Note: This offer is available only for Android Applications. A fully responsive website and high quality logo is the only requirement. Discount will expire on Wednesday, 15 July.